Inceptive Solutions

Branding & Corporate Identity

Let us assist you in developing your brand and creating a message to captivate your customers.

You know your company – what it is, what it offers and what makes it different; but can you describe your company in one sentence? We can help you to create an engaging brand by focusing on every vital element of your company into one concise message. From that message, our Design Team will develop a logo. If you need a website and a marketing campaign, we offer the best solutions that will best represent your company’s identity. Once your company becomes recognizable to its clients, you have created a brand that will gain trust and loyalty.

Connect with a wider audience and connect with niche markets by developing your brand.

Branding Philosophy

Clarity
Brands should reflect your product(s) or service(s); to establish a pragmatic link between you and what you offer. How often has someone asked you for a “Kleenex” rather than a ’tissue’? Ensure your brand can do the same.

Ownership
The simpler the brand logo, the more memorable it becomes. Do you know what Nike’s brand looks like? Design a symbol that you will own.

Niche Access
Are you going Green? Is your product dependent on a niche market? Find out how to establish the groundwork to expand into additional niches; to increase your audience reach.

Branding Packages

	Simple Branding	Corporate Brand	Premium Brand
Audience Profile		?	?
Competitor Research			?
Number of Candidate Logos	3	15	25
Revisions	1	2	2
Basic Collateral (Letterhead, Business Card Template)		?	?
Advanced Collateral (Color Palette, Corporate Image Direction, Taglines, Envelopes)			?

Duration	1 week	1-2 weeks	2-3 weeks