Online Marketing
Facts about Online Marketing
- 77 per cent of the population in the USA and Canada uses the Internet. [1]
- From that, a stunning 92 per cent of internet users in North America has made a purchase over the internet. [2]
Finding people who are interested in buying your product has never been easier. Companies can target specific demographs of clients on a global scale that traditional advertising techniques can never reach.
Due to the relatively low cost of running an online marketing campaign in comparison to a traditional marketing one; we suggest that small business’ focus on Adwords first as a quick way to increase exposure, rapidly test if your product and service works with your market and reach out to new clients.
Our Online Marketing service includes managing Pay-Per-Click(PPC) through Adwords (advertising on Google’s search engine and banners on their ad partner networks) and enhancing SEO activities using optimized keyword information. With optimize your website, your audience will be able to search for your website and company easily and quickly.
Search Engine Optimization
“Optimizing a site to rank high on search engines typically took four to six months for reasonably specific keywords. Now, it can take from 6 to 12 month” because the Web has become more competitive.”
- Andrew B King, Website Optimization, 2011
It’s becoming progressively difficult to gain awareness on search engines. SEO experts that promises to put you on the top of googles search results in a few short months tend to fail to live up to expectations. SEO is becoming a long-term relationship with experts, you begin with choosing the right experts to work with. So choose us, experts you can count on.
We offer full SEO Support, utilizing Google Adword keywords and Web Analytics to focused your optimization to keyword selection to those that will produce a higher quantity of clients and customers.
Online Advertising
“87% of searchers do not bother to look beyond the first page of search results. Instead, they modify their search terms to get better results”
- thinkeyetracking.com
Pay-Per-Click(PPC) is a fast and easy way to generate traffic for your website. The number of Ad competitors has forced new companies to becoming increasingly more specific about what they are marketing. Broadly advertising is giving way to focused niche advertising, meaning a lot more time needs to be spent researching and refining your campaign. We specialize in providing realistic goals and benchmarks, dedicating the necessary time to create an effective and profitable campaign and providing real advice on how to best promote your products and services.
Beyond managing Adwords, we also implement and Conversion Tracking & Google Analytics in order to micromanage every facet of your online marketing strategy.
Our Online Marketing Plans
| Start-up Plan | Strategy Plan | |
|---|---|---|
| Planning & Research | ? | ? |
|
Content Creation |
? | ? |
| Monitoring, Web Analytics, Refinement | ? | ?? |
| Weekly Report and Tactical Update | ? | ? |
| Monthly Report and Strategic Recommendations | ? | |
| +Graphic Ads | Hourly Pricing | |
| +Video Ads | Hourly Pricing | |
| +Mobile Ads | Hourly Pricing | |
| +Adsense | Hourly Pricing | |
| +Other PPC Platforms | Hourly Pricing | |
| Contract Duration | 4 Months | 12 Months |
Now that you have Your Adwords and Online Marketing up and running, what is the next step?
Creative ConsultingWhy isn’t my online marketing generating enough conversions? How can I get people more involved with my brand? How can I add a physical component to all this digital stuff that is going on? Speak with our consulting team today.
Mobile App. Dev.People are visiting your site! But you want to engage them even further? Not a problem, let’s put together an app that will keep them occupied with your product or service, brand your company!
Social Media
Now that you have traffic going into your website and people all around the world know you exist, you should get people talking about your brand, your product, your services. Find out how you can do that with our social media services and the value it offers to your social media company.
