Social Media
“The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010″
- Marketingcharts.com via David Erickson
No longer is social media a “hip new thing” that only younger generations use. Social networks is progressively connecting more and more people together. Defined as communication networks that people use to connect with one another over the internet; The value of this to companies lies in the fact that it affords your customers and clients an easy way of a create content related to your products and services, such as discussing what they are feeling, what they are thinking and most importantly for businesses – what they are doing. Corporations can build customer relations management right into social media itself. Popular examples of social media websites are Facebook, Twitter and Linkedin.
There are also many trusted niche networks for each and every industry like restaurantica.com – a network where people globally rates and reviews restaurants – wether your customer decides to eat at your restaurant is partly based on how these other sites portray you. Regardless of what industry you are in, a company who’s leads depend on word of mouth (such as the dentistry industry) absolutely needs to be fully integrated with social networks in the 22nd century.
“When asked about specific types of interactions, Americans who use social media believe:
Companies should use social networks to solve my problems (43%)
Companies should develop new ways for consumers to interact with their brand (37%)”
- Cone, Business in Social Media Study, 2008
When a company or person is ‘integrated” in a social network, they are expected to generate content, to share it and respond to everyone elses opinions. If you don’t tweet, don’t post status updates, don’t talk online – then you’ll eventually lose your audience. We provides services to help corporations supplement “tweeting” and “blogging”, significantly reducing the amount of time needed to maintain your customer’s attention, we’ll provide interesting tidbits and information that customers expect in 140 characters, or blog full articles about your industry, drawing interested readers to your site.
Facebook
January 2010, 350 Million users
March 2011, More than 640 Million users[1]
Facebook offers a means for your audience to “connect” with your company. Depending how active you are on facebook – Users can add their own comments on your Facebook wall, or “like” your company which will be seen by people the person who likes this product.
Providing information and offers through social media platforms like facebook with ensure that it gets broadcasted by everyone who is interested in it. While most companies attempts to “capture” clients on facebook, such tactics are more likely to drive away the very thing you need, which is for people to start a conversation about your company and it’s products/services. Find out all about social media and how it can benefit your company today!
TwitterJanuary 2010, Twitter has 75 million users
March 2011, Twitter has 175 million users[1]
In this fast pace age of texting and mobile communication, people find out about what other people are doing in short bursts of information. It’s amazing what can be told in 140 characters. A business can find out what their demographic is thinking and what they like in realtime a fantastic tool for remaining relevant to your customer base.
As a corporation, you need to also produce content, interesting information or opportunities that your customer will be interested in and share- “retweeting”. This is what marketing refers as “viral”
How to connect to Social Networks
Broadcasting
A combination of our SEO experts, professional writers and designers will ensure that your presence is felt in the largest social networks. Our designer will ensure the brand and visual style remain consistent, our writers will generate new content interesting articles and blog entries for your audience and all their sharing needs.
NarrowcastingOnce broadcasting is completed, our team will turn our focus towards locate as many niche networks surrounding your industry that exists. Maintaining your presence there brings relevance to your business and connects you with your target audience.
Our Social Media Plans
| Social Plan | Media Plan | |
|---|---|---|
| Broadcasting (Sign-up and promote your company on large social networks and communication systems. Ex. twitter, facebook, linkedin. Access to these accounts will be handed over to the client once set up) |
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Narrowcasting |
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Tweetcasting |
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Targeted Articles |
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| Contract Period | 4 Months | 6 Months |
People are talking about your business now! Find out how to take advantage of the conversation
Mobile App. Dev.What if you had an app that provided it’s users with a coupon whenever they win a “game” online. What if the game was your product or service. What if people started sharing this game with friends and family and then they shared it with their friends and family. Find out more about what an App can do for you today.
Business Valuation
You’re almost there! Find out how much your company is worth today!
Web Design & Dev.Need a website focused on engaging with your clients and customers through social media? Are they bored with your design? We can help develop a fresh face to your website, find out how creative services at inceptive solutions can help.
